Balmer, J. M. T., del Valle Brena, A. G., & Illia, L. (2013). Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the twenty-first century. Routledge.
Chicago Style (17th ed.) CitationBalmer, John M. T., Almudena González del Valle Brena, and Laura Illia. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-first Century. Oxfordshire, England ; New York: Routledge, 2013.
MLA (9th ed.) CitationBalmer, John M. T., et al. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-first Century. Routledge, 2013.
Warning: These citations may not always be 100% accurate.