Cita APA (7a ed.)

Balmer, J. M. T., del Valle Brena, A. G., & Illia, L. (2013). Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the twenty-first century. Routledge.

Cita Chicago Style (17a ed.)

Balmer, John M. T., Almudena González del Valle Brena, y Laura Illia. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-first Century. Oxfordshire, England ; New York: Routledge, 2013.

Cita MLA (9a ed.)

Balmer, John M. T., et al. Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the Twenty-first Century. Routledge, 2013.