Perspectives on international marketing-- re-issued
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
Routledge
2013.
|
| Series: | Routledge library editions. International business ;
v. 29 |
| Subjects: | |
| Online Access: | https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133391 |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/ELB133391 |
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Table of Contents:
- pt. I. Challenging the international marketing literature
- pt. II. Marketing to China and Japan : research findings
- pt. III. Empirical studies of international marketing that are industry-specific.
