Marketing database analytics transforming data for competitive advantage

Bibliographic Details
Main Author:	Banasiewicz, Andrew D. (-)
Format:	eBook
Language:	Inglés
Published:	New York ; Oxfordshire, England : Routledge 2013.
Subjects:	Marketing > Databases. Marketing > Data processing. Database management. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133388
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB133388

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Description
Physical Description:	1 online resource (xix, 376 pages) : illustration
Bibliography:	Includes bibliographical references and index.
ISBN:	9780203076460

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