Diversity in advertising broadening the scope of research directions

Bibliographic Details
Other Authors:	Williams, Jerome D., 1947- editor (editor), Lee, Wei-Na, 1957- editor, Haugtvedt, Curtis P., 1958- editor
Format:	eBook
Language:	Inglés
Published:	Mahwah, New Jersey : Lawrence Erlbaum 2004.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Psychological aspects. Communication in marketing. Consumers > Attitudes. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=133069
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB133069

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Description
Physical Description:	1 online resource (472 pages) : illustrations
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9781410610072

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