APA (7th ed.) Citation

Williams, J. D., Lee, W., & Haugtvedt, C. P. (2004). Diversity in advertising: Broadening the scope of research directions. Lawrence Erlbaum.

Chicago Style (17th ed.) Citation

Williams, Jerome D., Wei-Na Lee, and Curtis P. Haugtvedt. Diversity in Advertising: Broadening the Scope of Research Directions. Mahwah, New Jersey: Lawrence Erlbaum, 2004.

MLA (9th ed.) Citation

Williams, Jerome D., et al. Diversity in Advertising: Broadening the Scope of Research Directions. Lawrence Erlbaum, 2004.