International marketing : strategy and management

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International marketing strategy and management

Bibliographic Details
Main Author:	Gilligan, Colin (-)
Other Authors:	Hird, Martin
Format:	eBook
Language:	Inglés
Published:	Oxon [England] : Routledge 2013.
Series:	Routledge library editions : international business ; v. 17
Subjects:	Export marketing. Export marketing > Case studies. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=132506
See on Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB132506

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Table of Contents:

pt. 1. The international marketing environment and approaches to opportunity analysis
pt. 2. Market entry decisions and approaches to international marketing planning
pt. 3. Developing, implementing and controlling the international marketing mix.