Marketing and the common good : essays from Notre Dame on societal impact

Marketing and the common good essays from Notre Dame on societal impact

Bibliographic Details
Other Authors: Murphy, Patrick E., 1948- (-), Sherry, John F., Jr
Format: eBook
Language:Inglés
Published: Oxfordshire, England ; New York : Routledge 2014.
Subjects:
Marketing > Moral and ethical aspects.
Social marketing.
Electronic books.
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131953
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/ELB131953
Request an interlibrarian loan: Email
Description
Physical Description:1 online resource (xxii, 328 pages)
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781134091072

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