Marketing a critical introduction

Detalles Bibliográficos
Autor principal:	Hackley, Christopher E. (-)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Los Angeles ; London : SAGE 2009.
Materias:	Marketing. Marketing > Case studies. Marketing > Problems, exercises, etc. Marketing > Case studies > Problems, exercises, etc. Electronic books.
Acceso en línea:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=131315
Ver en Universidad Loyola - Universidad Loyola Granada:	https://colectivo.uloyola.es/Record/ELB131315

Solicitar por préstamo interbibliotecario: Correo

Tabla de Contenidos:

1. Marketing studies : the critical standpoint
2. The origins and institutions of marketing studies
3. Marketing studies and managerial ideology
4. The marketing mix and the challenge of cultural branding
5. The strategy discourse and marketing studies
6. Research, theory and resistance in marketing studies
7. The 'real world' of marketing as literary construction
8. Consumer rationality, critical theory and ethics : three issues for a critical marketing studies.

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