Creative advertising concept and copy a practical, multidisciplinary approach
"Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthr...
| Other Authors: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Abingdon, Oxon
Routledge
2024
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| Edition: | 1st edition |
| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/260928 |
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