Branding the nation the global business of national identity
National governments around the world are turning to branding consultants, public relations advisers, and strategic communications experts to help them “brand” their jurisdiction. Using the tools, techniques, and expertise of commercial branding is believed to help nations articulate a more coherent...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York
Oxford University Press
2013
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| Edición: | 1st edition |
| Materias: | |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/229541 |
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