Advertising campaign strategy a guide to marketing comunication plans

Bibliographic Details
Main Author: Parente, Donald (-)
Format: Book
Language:Inglés
Published: Mason, Ohio South-Western, Thomson Learning 2000
Edition:2a edición
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/222621
Request an interlibrarian loan: Email
Description
Physical Description:371 páginas ; 25 cm
ISBN:9780030211140