APA (7th ed.) Citation

Parente, D. (2000). Advertising campaign strategy: A guide to marketing comunication plans (2a edición.). South-Western, Thomson Learning.

Chicago Style (17th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.

MLA (9th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. South-Western, Thomson Learning, 2000.