Cita APA (7a ed.)

Parente, D. (2000). Advertising campaign strategy: A guide to marketing comunication plans (2a edición.). South-Western, Thomson Learning.

Cita Chicago Style (17a ed.)

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. Mason, Ohio: South-Western, Thomson Learning, 2000.

Cita MLA (9a ed.)

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Comunication Plans. 2a edición. South-Western, Thomson Learning, 2000.