Storynomics story-driven marketing in the post-advertising world

Bibliographic Details
Main Author: Mckee, Robert 1941- (-)
Format: Book
Language:Castellano
Published: New York Twelve 2018
Edition:1st edition
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/215727
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Description
Physical Description:248 páginas ; 24 cm
ISBN:9781538727935