Mckee, R. (2018). Storynomics: Story-driven marketing in the post-advertising world (1st edition.). Twelve.
Chicago Style (17th ed.) CitationMckee, Robert. Storynomics: Story-driven Marketing in the Post-advertising World. 1st edition. New York: Twelve, 2018.
MLA (9th ed.) CitationMckee, Robert. Storynomics: Story-driven Marketing in the Post-advertising World. 1st edition. Twelve, 2018.
Warning: These citations may not always be 100% accurate.