Cita APA (7a ed.)

Mckee, R. (2018). Storynomics: Story-driven marketing in the post-advertising world (1st edition.). Twelve.

Cita Chicago Style (17a ed.)

Mckee, Robert. Storynomics: Story-driven Marketing in the Post-advertising World. 1st edition. New York: Twelve, 2018.

Cita MLA (9a ed.)

Mckee, Robert. Storynomics: Story-driven Marketing in the Post-advertising World. 1st edition. Twelve, 2018.