APA (7th ed.) Citation

Iacobucci, D., & Churchill, G. A. (2018). Marketing research: Methodological foundations (12th edition.). Earlie Lite Books.

Chicago Style (17th ed.) Citation

Iacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 12th edition. Nashville, TN: Earlie Lite Books, 2018.

MLA (9th ed.) Citation

Iacobucci, Dawn, and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 12th edition. Earlie Lite Books, 2018.