Cita APA (7a ed.)

Smith, S. F., & Milligan, A. c. (2015). On purpose: Delivering a branded customer experience people love. Kogan Page.

Cita Chicago Style (17a ed.)

Smith, Shaun F., y Andy coautor Milligan. On Purpose: Delivering a Branded Customer Experience People Love. London: Kogan Page, 2015.

Cita MLA (9a ed.)

Smith, Shaun F., y Andy coautor Milligan. On Purpose: Delivering a Branded Customer Experience People Love. Kogan Page, 2015.