Gilly, M. C., Money, R. B., Graham, J. L., & Cateora, P. R. (2016). International marketing (Seventeenth edition.). Mcgraw-Hill.
Cita Chicago Style (17a ed.)Gilly, Mary C., R. Bruce Money, John L. Graham, y Philip R. Cateora. International Marketing. Seventeenth edition. Santa Fé de Bogotá [etc.]: Mcgraw-Hill, 2016.
Cita MLA (9a ed.)Gilly, Mary C., et al. International Marketing. Seventeenth edition. Mcgraw-Hill, 2016.
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