Marketing in developing countries

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Bibliographic Details
Main Author: Kindra, G.S (-)
Format: eBook
Language:Inglés
Published: New York [etc.] Routledge 2015
Series:Colección de libros electrónicos de ULoyola
Marketing (Routledge)
Libros electrónicos en Ebscohost
Subjects:
Online Access:Enlace al texto completo en ebscohost
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/190528
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