Marketing in developing countries
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York [etc.]
Routledge
2015
|
| Colección: | Colección de libros electrónicos de ULoyola
Marketing (Routledge) Libros electrónicos en Ebscohost |
| Materias: | |
| Acceso en línea: | Enlace al texto completo en ebscohost |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/190528 |
Solicitar por préstamo interbibliotecario:
Correo
| Sumario: | The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models. |
|---|---|
| Descripción Física: | 1 recurso en línea |
| ISBN: | 9781138792531 9781317646709 9781317646693 |
