APA (7th ed.) Citation

Cravens, D. W. (2006). Strategic marketing (10th. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 10th. ed. McGraw-Hill, 2006.