Cita APA (7a ed.)

Cravens, D. W. (2006). Strategic marketing (10th. ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Cravens, David W. Strategic Marketing. 10th. ed. London [etc.]: McGraw-Hill, 2006.

Cita MLA (9a ed.)

Cravens, David W. Strategic Marketing. 10th. ed. McGraw-Hill, 2006.