Cita APA (7a ed.)

Jeffery, M. (2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Wiley.

Cita Chicago Style (17a ed.)

Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. New York [etc.]: Wiley, 2010.

Cita MLA (9a ed.)

Jeffery, Mark. Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Wiley, 2010.