Cita APA (7a ed.)

McDonald, M. H., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (seventh edition.). John Wiley & Sons.

Cita Chicago Style (17a ed.)

McDonald, Malcolm H.B, y Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. seventh edition. Chichester [etc.]: John Wiley & Sons, 2011.

Cita MLA (9a ed.)

McDonald, Malcolm H.B, y Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. seventh edition. John Wiley & Sons, 2011.