Cita APA (7a ed.)

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley.

Cita Chicago Style (17a ed.)

Osterwalder, Alexander, y Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New York [etc.]: Wiley, 2010.

Cita MLA (9a ed.)

Osterwalder, Alexander, y Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley, 2010.