How 30 great ads were made from idea to campaign

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, wit...

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Bibliographic Details
Main Author: Williams, Eliza (-)
Format: Book
Language:Inglés
Published: Londres Laurence King 2012
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/185564
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