Advertising concept and copy
This book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full colo...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York
W. W. Norton & Company
2013
|
| Edición: | 3rd ed |
| Materias: | |
| Ver en Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/184729 |
Solicitar por préstamo interbibliotecario:
Correo
