Van Gelder, S. (2005). Global brand strategy: Unlocking branding potential across countries, cultures & markets. Kogan Page.
Chicago Style (17th ed.) CitationVan Gelder, Sicco. Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets. London: Kogan Page, 2005.
MLA (9th ed.) CitationVan Gelder, Sicco. Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets. Kogan Page, 2005.
Warning: These citations may not always be 100% accurate.