Van Gelder, S. (2005). Global brand strategy: Unlocking branding potential across countries, cultures & markets. Kogan Page.
Cita Chicago Style (17a ed.)Van Gelder, Sicco. Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets. London: Kogan Page, 2005.
Cita MLA (9a ed.)Van Gelder, Sicco. Global Brand Strategy: Unlocking Branding Potential Across Countries, Cultures & Markets. Kogan Page, 2005.
Precaución: Estas citas no son 100% exactas.