Cita APA (7a ed.)

Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (7th ed., international edition.). Pearson.

Cita Chicago Style (17a ed.)

Burns, Alvin C., Ronald F. Bush, y Nilanjana Sinha. Marketing Research. 7th ed., international edition. Harlow, England: Pearson, 2014.

Cita MLA (9a ed.)

Burns, Alvin C., et al. Marketing Research. 7th ed., international edition. Pearson, 2014.