APA (7th ed.) Citation

Lannon, J., & Baskin, M. (2007). A master class in brand planning: The timeless works of Stephen King. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Lannon, Judie, and Merry Baskin. A Master Class in Brand Planning: The Timeless Works of Stephen King. Chichester [etc.]: John Wiley & Sons, 2007.

MLA (9th ed.) Citation

Lannon, Judie, and Merry Baskin. A Master Class in Brand Planning: The Timeless Works of Stephen King. John Wiley & Sons, 2007.