Cita APA (7a ed.)

Sissors, J. Z., & Baron, R. B. (2007). Advertising Media Planning (7th ed.). McGraw-Hil.

Cita Chicago Style (17a ed.)

Sissors, Jack Zanville, y Roger B. Baron. Advertising Media Planning. 7th ed. Madrid [etc.]: McGraw-Hil, 2007.

Cita MLA (9a ed.)

Sissors, Jack Zanville, y Roger B. Baron. Advertising Media Planning. 7th ed. McGraw-Hil, 2007.