Media Planning and buying in the 21st century Integrating tradicional and digital media

Bibliographic Details
Main Author: Geskey, Ronald D. (-)
Format: Book
Language:Inglés
Published: Michigan 2020:Marketing Communications LLC 2015
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/98620
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Description
Physical Description:IV, 632 p. ; 24 cm
ISBN:9781502358714