Geskey, R. D. (2015). Media Planning and buying in the 21st century: Integrating tradicional and digital media. 2020:Marketing Communications LLC.
Chicago Style (17th ed.) CitationGeskey, Ronald D. Media Planning and Buying in the 21st Century: Integrating Tradicional and Digital Media. Michigan: 2020:Marketing Communications LLC, 2015.
MLA (9th ed.) CitationGeskey, Ronald D. Media Planning and Buying in the 21st Century: Integrating Tradicional and Digital Media. 2020:Marketing Communications LLC, 2015.
Warning: These citations may not always be 100% accurate.