Homburg, C., Kuester, S., & Krohmer, H. (2013). Marketing management: A contemporary perspective (2a ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationHomburg, Christian, Sabine Kuester, and Harley Krohmer. Marketing Management: A Contemporary Perspective. 2a ed. Madrid: McGraw-Hill, 2013.
MLA (9th ed.) CitationHomburg, Christian, et al. Marketing Management: A Contemporary Perspective. 2a ed. McGraw-Hill, 2013.
Warning: These citations may not always be 100% accurate.