APA (7th ed.) Citation

Stone, B., & Jacobs, R. (2008). Successful direct marketing methods: Interactive, database, and customer-based marketing for digital age (8th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stone, Bob, and Ron Jacobs. Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age. 8th ed. London [etc.]: McGraw-Hill, 2008.

MLA (9th ed.) Citation

Stone, Bob, and Ron Jacobs. Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age. 8th ed. McGraw-Hill, 2008.