Blue ocean strategy : how to create uncontested market space that makes the competition irrelevant

Blue ocean strategy how to create uncontested market space that makes the competition irrelevant

Bibliographic Details
Main Author: Kim, Chan W. (-)
Other Authors: Mauborgne, Renée
Format: Book
Language:Inglés
Published: Boston Harvard Business School Press 2015
Edition:Expanded ed
Subjects:
Segmentación de mercados
Estrategia de marketing
Planificación estratégica
Productos nuevos
Competitividad
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/98179
Request an interlibrarian loan: Email
Description
Physical Description:XXVIII, 287 p. ; 24 cm
ISBN:9781625274496

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