Kim, C. W., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space that makes the competition irrelevant (Expanded ed.). Harvard Business School Press.
Chicago Style (17th ed.) CitationKim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Boston: Harvard Business School Press, 2015.
MLA (9th ed.) CitationKim, Chan W., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Harvard Business School Press, 2015.
Warning: These citations may not always be 100% accurate.
