Cita APA (7a ed.)

Kim, C. W., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space that makes the competition irrelevant (Expanded ed.). Harvard Business School Press.

Cita Chicago Style (17a ed.)

Kim, Chan W., y Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Boston: Harvard Business School Press, 2015.

Cita MLA (9a ed.)

Kim, Chan W., y Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space That Makes the Competition Irrelevant. Expanded ed. Harvard Business School Press, 2015.