Services Marketing : Integrating Customer focus Across the Firm

Services Marketing Integrating Customer focus Across the Firm

Bibliographic Details
Other Authors: Zeithaml, Valarie A. (-), Gremler, Dwayne D., Wilson, Alan
Format: Book
Language:Castellano
Published: Madrid [etc.] McGraw-Hil 2012
Edition:2nd european edition
Subjects:
Marketing
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/93699
Request an interlibrarian loan: Email
Description
Physical Description:XXV, 559 p. ; 27 cm
ISBN:9780077131715

Similar Items