APA (7th ed.) Citation

Ferrel, O. C., Hartline, M. D., & Lucas, G. (2002). Estrategia de marketing (2a ed.). Thomson.

Chicago Style (17th ed.) Citation

Ferrel, O. C., Michael D. Hartline, and George Lucas. Estrategia De Marketing. 2a ed. Madrid: Thomson, 2002.

MLA (9th ed.) Citation

Ferrel, O. C., et al. Estrategia De Marketing. 2a ed. Thomson, 2002.