APA (7th ed.) Citation

Boyd, H. W., & Walker, O. C., Jr. (2005). Marketing estratégico (4a ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Orville C. Walker, Jr. Marketing Estratégico. 4a ed. México: McGraw-Hill, 2005.

MLA (9th ed.) Citation

Boyd, Harper W., and Orville C. Walker, Jr. Marketing Estratégico. 4a ed. McGraw-Hill, 2005.