APA (7th ed.) Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. (2013). Marketing the core (5a ed.). McGraw-Hill, Interamericana de España.

Chicago Style (17th ed.) Citation

Kerin, Roger A., William Rudelius, and Steven W. Hartley. Marketing the Core. 5a ed. Madrid: McGraw-Hill, Interamericana de España, 2013.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing the Core. 5a ed. McGraw-Hill, Interamericana de España, 2013.