Cita APA (7a ed.)

Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (4th ed.). SAGE.

Cita Chicago Style (17a ed.)

Lee, Nancy R., y Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. London [etc.]: SAGE, 2011.

Cita MLA (9a ed.)

Lee, Nancy R., y Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. SAGE, 2011.