Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (4th ed.). SAGE.
Chicago Style (17th ed.) CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. London [etc.]: SAGE, 2011.
MLA (9th ed.) CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th ed. SAGE, 2011.
Warning: These citations may not always be 100% accurate.