Comportamiento del consumidor decisiones y estrategia de marketing

Bibliographic Details
Main Author: Alonso Rivas, Javier (-)
Other Authors: Grande Esteban, Ildefonso
Format: Book
Language:Castellano
Published: Madrid ESIC 2010
Edition:6a ed. rev. y act
Series:Libros profesionales de empresa (ESIC)
Subjects:
See on Universidad Loyola - Universidad Loyola Granada:https://colectivo.uloyola.es/Record/89646
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Description
Physical Description:508 p.; 24 cm + CD-ROM
ISBN:9788473567176