APA (7th ed.) Citation

Harvard Business School & Levitt, T. (2004). Marketing myopia. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Harvard Business School and Theodore Levitt. Marketing Myopia. Boston: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

Harvard Business School and Theodore Levitt. Marketing Myopia. Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.