Cita APA (7a ed.)

Harvard Business School & Levitt, T. (2004). Marketing myopia. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Harvard Business School y Theodore Levitt. Marketing Myopia. Boston: Harvard Business School Press, 2004.

Cita MLA (9a ed.)

Harvard Business School y Theodore Levitt. Marketing Myopia. Harvard Business School Press, 2004.