Comportamiento del consumidor : construyendo estrategias de marketing
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | Castellano |
| Published: |
México
McGraw-Hill
2004
|
| Edition: | 9a ed |
| Subjects: | |
| See on Universidad Loyola - Universidad Loyola Granada: | https://colectivo.uloyola.es/Record/80886 |
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| Physical Description: | IX, 758 p.; 27 cm + CD-ROM |
|---|---|
| ISBN: | 9789586007504 |
